Digital Culture Network’s Ollie Couling, Tech Champion for Digital Marketing and Strategy, outlines techniques to help you prioritise your marketing goals in a more strategic way and turn them into the framework of a focused and coherent marketing plan.
It covers:
- Techniques to help you prioritise your marketing goals and activities in a more strategic way.
- Ways to leverage you or your organisation’s unique opportunities and strengths.
- The importance of coordination and integration in designing a successful marketing plan.