In this one-hour webinar, presented by Jack Roscoe, Tech Champion for Audience Data Collection, attendees will learn the basics of designing their own audience or visitor surveys.
If surveys aren’t providing the insights needed, or organisations are taking their first steps into audience research, this session will help them create the perfect survey for their audiences and organisational needs. Suitable for cultural and creative organisations of any type, and covering techniques relevant to both digital and paper surveys. Attendees will learn:
- An overview of the most effective survey questions to ask for powerful insights
- The fundamentals of survey design and research skills to ensure high-quality data collection
- How to choose the right platform for digital surveys, including Microsoft Forms, SurveyMonkey, Qualtrics, Illuminate, and the Impact & Insight Toolkit